"On the Frontline of Public Perceptions: What Can the Long Term Care Industry do to Counteract Negative Press," was presented at ACI's 4th Annual Forum on Preventing and Defending Long Term Care Litigation. Topics covered include:
- Understanding how public perception is affecting litigation tactics by the plaintiff ’s bar
- Developing a good reputation and fostering positive public relations to increase favorable public perception pre-suit
o Putting a face to the nursing home pre-trial
- Strategies to help present the company’s side of the story when the spokesperson’s expertise lies in medical care, not PR
- Developing a crisis checklist – considerations before and after a media piece goes public